HEINEKEN International – is more than 70 000 talented and full of energy employees, which operate in almost all countries of the world. Our most famous brands - Heineken, Okskoe (N.Novgorod), Amstel, Strongbow, Okhota and 3 Medvedya.
Marketing Department is looking for Regional Brand Manager to lead building and development of regional brands portfolio.
If you are ready:
- Being responsible for the portfolio of brands;
- Build brands strategy based on consumer insights;
- Optimize brand profitability;
- Turn brand strategy into yearly plans activities;
- Cooperation with channel marketing managers to ensure brand development within channels;
- Cooperation with sales team to achieve distribution targets;
- Cooperation with BTL/creative/PR/digital agencies to achieve brand awareness & equity targets;
- Cooperation with internal package designers;
- Running budgeting process;
- For analytical reports.
And you have:
- 3 years FMCG marketing or trade marketing experience in a recognized marketing led organization, preferably global;
- A business oriented marketer – with experience of managing brand value, equity and performance;
- Creative mindset essential - must be able to demonstrate direct examples of work done – both on teams but as an individual also;
- Higher education;
- ATL & BTL activation experience;
- Brand Strategy and Architecture experience;
- English to a solid standard (Upper Intermediate minimum).
Send us your CV and we will gladly consider your candidacy.
In addition to interesting tasks, we would like to offer:
- Our rich history and heritage. The company was founded more then 150 years ago!;
- We offer worthy remuneration system and benefits which include meal allowance and mobile;
- We care about your health and offer medical insurance;
- We will insure your life from the first working day;
- You will be among the first consumers who can try our new products;
- We appreciate employees ideas and develop entrepreneurial spirit.
Join us or share us with friends!
Regional Brand Manager
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