HEINEKEN International – is more than 70 000 talented and full of energy employees, which operate in almost all countries of the world. Our most famous brands - Heineken, Okskoe (N.Novgorod), Amstel, Strongbow, Okhota and 3 Medvedya.

Marketing Department is looking for Regional Brand Manager to lead building and development of regional brands portfolio.

If you are ready:

  • Being responsible for the portfolio of brands;
  • Build brands strategy based on consumer insights;
  • Optimize brand profitability;
  • Turn brand strategy into yearly plans activities;
  • Cooperation with channel marketing managers to ensure brand development within channels;
  • Cooperation with sales team to achieve distribution targets;
  • Cooperation with BTL/creative/PR/digital agencies to achieve brand awareness & equity targets;
  • Cooperation with internal package designers;
  • Running budgeting process;
  • For analytical reports.

And you have:

  • 3 years FMCG marketing or trade marketing experience in a recognized marketing led organization, preferably global;
  • A business oriented marketer – with experience of managing brand value, equity and performance;
  • Creative mindset essential - must be able to demonstrate direct examples of work done – both on teams but as an individual also;
  • Higher education;
  • ATL & BTL activation experience;
  • Brand Strategy and Architecture experience;
  • English to a solid standard (Upper Intermediate minimum).

Send us your CV and we will gladly consider your candidacy.

In addition to interesting tasks, we would like to offer:

  • Our rich history and heritage. The company was founded more then 150 years ago!;
  • We offer worthy remuneration system and benefits which include meal allowance and mobile;
  • We care about your health and offer medical insurance;
  • We will insure your life from the first working day;
  • You will be among the first consumers who can try our new products;
  • We appreciate employees ideas and develop entrepreneurial spirit.

Join us or share us with friends!

Regional Brand Manager

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